Chanel study Channel Field Marketing Manager - Service Providers

General Summary

EMC is looking for an experienced individual to be responsible for developing and/or overseeing the successful implementation of channel marketing programs, promotions and campaigns focused on supporting our Service Provider Partners. This individual will work closely with the Journey to the Private Cloud & Virtualization Campaign Teams and will work at a strategic level with senior members of the various program teams, Americas Field Marketing Management, Channel Sales teams, etc. Manages the successful implementation of a channel marketing project or promotion. Develops project plans and timelines, manages their execution and reports progress.

Chanel study Channel Field Marketing Manager - Service Providers,With responsibility for overseeingoverall marketing strategy for Service Provider partners, theChannel FieldMarketing Manager position requires extensive collaboration with and across EMCs Marketing and Sales organization.This individualoversees the marketing budgets and executes field-based marketing activities leveraging budget dollars that may also be applied from other business units,ensuringalignment of all Marketing activities to Sales objectives, including those executed by other corporate Marketing functions and business units.

PRINCIPAL DUTIES AND RESPONSIBILITIES

? Understands overall corporate business plans and initiatives, the BMT plans, products, and programs, and Channel Sales Strategy and Partner requirements. Aligns Channel Marketing programs to same. Defines and implements channel specific programs and promotions meeting these requirements.

? Develops integrated and comprehensive Marketing plans to support Service Provider Partners and their respective revenue objectives. Provide program measurement and reports of same.

? Works closely with the Director of Service Provider Sales to support the development of strategic SP Partner marketing programs and initiatives.

? Collaborates with Service Provider Sales Management to understand Sales priorities, then aligns strategic marketing programs to support sales objectives.

? Works with SP Sales management to ensure that programs reflect SP sales strategy and inputs and meets partner requirements.

? Works in conjunction with international SP marketing management and local SP marketing management in the respective geographies to ensure that all programs have the opportunity to be applied internationally. Regularly monitors competitors to optimize EMC messaging around Service Providers.

? Serves as the SP Marketing representative in the development of Business Plans. Able to communicate EMC strategy and direction and to align with same. Helps architect strategic plan and manages the delivery and execution of key EMC marketing deliverables. Prepares and delivers program reviews, provides executive summaries, influences and educates executive management as required.

? Oversees the development, delivery and execution of marketing programs. Programs can include: Events, branding campaigns, promotions special web sites and other functional enhancements etc. Program components may include: sales briefs, marketing collateral, data sheets, playbooks, web media, win stories, newsletters, sales presentations, partner presentations and customer cing presentations that can be delivered by partner sales representatives and/or partners in support or specific channel programs and/or promotions.

? Builds strong partnerships and marketing alignment with Service Provider partners.

? Regularly meets with SP partners and SP Sales management to understand impact on current business and market trends and to ensure that programs meet their needs.

? Regularly monitors competitors to optimize EMC messaging around Service Providers.

QUALIFICATIONS

The ideal candidate brings at least 6+ years of progressive responsibility in marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a st-pChanel studyaced, highly dynamic environment. Experience in all cets of marketing including online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a highly matrixed environment. Additionally, the ideal candidate brings 6+ years experience working with Channel Partners focused in the Service Provider Industry.

? Bachelors degree with 6-8 years experience.

? Knowledge and experience with Service Provider Partner Channel models.

? Demonstrated cross-functional capabilities across multiple disciplines including channel marketing, sales, operations and services.

? Demonstrated experience with developing channel marketing strategy, market and business development and outbound/demand generation.

? Proven ability to lead, motivate and direct a matrixed workgroup.

? Ability to educate, influence and advise peer groups.

? Demonstrated ability to drive and execute successful marketing programs.

? Familiar with IT Market, Products, Software and Services.

? Has or develops understanding of EMC Market positioning, strategy and product lines.

? Problem analysis and problem resolution at both a strategic and functional level.

? Proven reputation for establishing unified vision and collaborative work environment among diverse groups.

? Strong initiative, ability to identify opportunities and independently pursue.

? Demonstrated ability to work with all levels of management.

? Superior oral and written communications skills.

? Self-starter with demonstrated capability to work in st-paced, dynamic marketing environment.

EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed EMC Agency Fee Agreement.

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver Information Technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset information in a more agile, trusted and cost-efficient way.

EMC works with organizations around the world, in every industry, in the public and private sectors, and of every size, from startups to the Fortune Global 500. Our customers include banks and other financial services firms, manucturers, healthcare and life sciences organizations, Internet service and telecommunications providers, airlines and transportation companies, educational institutions, and public-sector agencies. EMC also provides technology, products, and services to consumers in more than 100 countries.

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